Show Notes
EP37: Megan Martin creates whimsical and playful drawings for kids and adults who are young at heart. She has been producing her art for around 20 years, and she makes a good part-time income from it.
A few years ago Megan found it easier to put her artwork out into the world digitally while her children were small. Her current business model is licensing with a print on demand site, generally using her artwork as pattern for fabric and wallpaper. Over the last five years the trend has been for that income to double each year, and sales from her Etsy shop have been supplementing that.
Now that her children are entering school, Megan is ready to be in the driver’s seat instead of relying on other companies to promote her business. Her lack of control over what happens to the print on demand company she works with makes Megan nervous about her future income. She has been successful so far but feels like she needs more stability and prowess for the long term.
Megan knows she needs to diversify her marketing assets to attract an audience of true fans and ideal art buyers. However, she’s not exactly sure what that’s going to look like.
Listen in as I teach Megan the simplest ways to help her step into the driver’s seat and take control of the future of her business.
✨ For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/
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SHOW NOTES
